Why should I hire a food photographer?

The food industry in the US is huge and every day new food businesses open their doors. Every day we can see new food brands, new restaurants, etc. (even during an ongoing pandemic).

With the rise of social media and digital marketing the battle to capture people’s attention is enormous. We are constantly being bombarded with images and businesses are trying to make their potential clients stop scrolling their feeds to look at their product or dish

But I can take good photos with my phone…

I know you might be thinking. I understand your point, but why do I need to hire a food photographer and spend money on it if I can shoot decent photos with my phone?

Your phone might be able to take good photos, but professional photography is much more than pressing a shutter. It is about light, composition, styling, editing and much more.

Technology has improved a lot and nowadays we can take pretty good photos with our phones. Without the knowledge about food, lighting and photography in general we can’t take advantage of those tools we all carry in our pockets.

Don’t do the same as your competitors

What I am trying to tell you is that you as a business in a saturated market you should find the way to stand out, to elevate your brand and to differentiate yourself from your competitors. If everyone is taking snap photos of their products, if some are even buying photos from stock image websites, how does your brand stand out from the rest?

There are thousands of ways in which you can differentiate from your competition, and without any doubt, professional food photography is one of them.

Professional food photography is an investment

So, if you are investing in good packaging, good chairs, good tables, etc. you should also be investing in what attracts your clients in the first place. Once they are engaged, then you can show them what your product has to offer.